Strategy Before Tactics
Have your ever tried to assemble furniture from Ikea without reviewing the instructions? What are the odds that it’ll all fit together or that you won’t have a spare part in the end?
Blogging, website design, social media and email marketing — these are some of your furniture parts. As part of a complete desk and used correctly, they’ll help make a solid work surface. Without this strategy, however, you may end up with a shaky desk.
The first step in the inbound marketing process is always developing a strategy built on an understanding of your target buyer persona. You must define your ideal buyer and fully grasp how they operate and what pains they have.
By understanding their specific, common challenges is at the heart of an effective inbound marketing strategy. Your products or services must truly solve your persona’s pains in a remarkable way. This defines your story. Identify these offerings, because these are the offerings that have a meaningful impact on your customers’ purchasing decisions.
An inbound marketing strategy with a message that speaks directly to your buyers’ greatest pains is the one that grabs your persona’s attention. And when your tactics work together under one, unified strategy, that is when you generate an abundance of quality leads.