What is SEM?
Search engine marketing (SEM) is a combination of paid advertising (PPC) and SEO. The paid advertising helps supplement the organic search traffic to your site. Successful campaigns use both, and we constantly analyze the conversion rates of the services to build your campaigns. We call it “racing to the fail point.” Our goal is always to figure out what doesn’t work as fast as possible, so we can better focus on what does.
First we figure out which keywords we’re going to focus on. We find the best low-competition keywords and phrases that will get you ranking.
We build your campaigns, figuring out the best messages. We write and create compelling ad copy and banner ads to make you stand out.
Optimize Landing Pages
Getting traffic is easy, but what happens once it gets there? We write and design stunning landing pages to attract leads and increase engagement.
Once all your landing pages are optimized, we set up your campaigns in Adwords, turn them on, and begin tracking your traffic!
This is where we analyze your data to cut out what isn’t working. Then we hone in on what does, and iterate—as many times as it takes.